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Scale Insights

Trends

Who Will Be the First $10B Bookkeeping Automation Company?

Nov 14, 2019

Predicting where the next-generation, AI-powered bookkeeping automation market is headed by looking at the history of the payroll services market.

Portfolio

AllyO: At Last, Conversational AI Done Right

Jun 3, 2019

End-to-end AI recruiter AllyO shows how conversational AI can drastically improve efficiency in a traditionally low-tech market

Portfolio

Bringing Clarity into e-Commerce: Our Investment in Narvar

Aug 28, 2018

Driving long-term customer engagement and loyalty in the crowded e-Commerce industry

Scale Studio

Introducing Scale Studio, the Growth Platform for Private Cloud Companies

Jul 10, 2018

Getting the right data to scale your business

Portfolio

Redesigning the Design Process

May 23, 2018

Our investment in Abstract

Portfolio

Modern Recruiting for the Modern Company

Feb 2, 2016

How Netflix, Reddit and Lyft are finding top talent

Trends

Investing in SaaS, a History of Scale

Jan 5, 2016

16 Years of Investing in SaaS

Trends

3 Ways Analytics Can Supercharge the Sales Cycle

Jul 24, 2015

How empowering sales team with the right resources and technologies can impact the bottom line

Portfolio

Remove the Guesswork from Sales Forecasts

Apr 9, 2015

Predictive Analytics for Sales and our investment in Aviso

Portfolio

Referral Marketing, Our Investment in Extole

Dec 8, 2014

The power of referral is the next phase in digital marketing

Portfolio

ScaleVP backs Marketing Attribution Company – Bizible

Aug 26, 2014

It's the longest running joke in advertising, coined by the late John H. Wanamaker: "Half my advertising is wasted; I just don't know which half".

Trends

The New Marketing Funnel

Sep 11, 2013

Digital marketing has transformed the B2B sales process, using technology to create new revenue opportunities

Portfolio

Doubling Down on Digital Marketing: Our Investment in Demandbase

Mar 27, 2013

Real-Time Targeting and Personalization Platform for B2B

Trends

Infographic: The Best of Business Apps

Nov 7, 2012

A look at what type of apps were most popular and why? How is the iPad influencing app adoption?

Portfolio

Oracle "Likes" Vitrue; Congrats to the Team

May 23, 2012

Social media marketing continues to be white hot

Trends

The Evolution and Ascendance of Social Media Marketing

Aug 15, 2011

Just a few years ago, major brands treated social media marketing as an experiment.

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