When I first joined Scale in 2022 to build out our GTM Advisory team, I promised the partnership at Scale that our team–tasked with helping startups transition from founder-led growth to GTM machines–would be unique. The best venture capital firms…
Let’s be honest: the remit of the “marketing” function, at least as it exists in B2B tech companies, is exceptionally broad. The marketing leader has to support everything from brand to corp comms, from demand gen to messaging; as compared…
Over the past few years, excitement surrounding the use of AI in go-to-market (GTM) has reached a fever pitch, with many leading voices predicting a fundamental shift in the way companies sell and market their products. To understand the degree…
