If you ask ten revenue leaders what AI means for GTM, you’ll get ten different answers. The conversation around AI in GTM has been muddied by buzzwords, overpromises, and a general tendency to treat AI like magic. To appreciate the…
Company background: Socure is a Series E company selling identity verification and fraud prevention software to enterprise customers in financial services, ecommerce, healthcare, and other industries. GTM strategy: Socure uses an account-based strategy to target named accounts in distinct verticals…
Sales development is undergoing a revolution, inspired, in part, by the waning efficacy of traditional strategies: indiscriminately blasting prospects with non-personalized messaging just isn’t cutting it anymore. At the same time, advancements in AI co-pilots are starting to pave the…
At rapidly scaling startups, GTM organizations do not always provide their SDRs with the resources and support they need to be successful. Despite understanding its importance, it can be hard for leaders to slow down and build the foundation on…
