The relationship between money spent on Sales and Marketing and revenue generated from it is captured by the Magic Number. Good/Better/Best data on Magic Number performance.
How effective is your company at upsell and expansion? Annualized Net Retention is a key SaaS metric for tracking how every $1 in sales grows over time.
Q2 marked another quarter of strong performance where the majority of our portfolio companies met or exceeded plans and continued to accelerate growth.