From $0 to $1M: The Magic of 0.7 September 16, 2021 Dale Chang Go-to-market, Scale Studio The relationship between money spent on Sales and Marketing and revenue generated from it is captured by the Magic Number. Good/Better/Best data on Magic Number performance. Read more
From $0 to $1M: The Magic Number September 14, 2021 Dale Chang Go-to-market, Scale Studio How much growth is generated by the dollars you’re investing in Sales and Marketing? Getting started tracking sales efficiency using the Magic Number. Read more
SaaS Metrics: The Magic Number Chain Reaction January 12, 2021 Sam Baker Go-to-market, Scale Studio Why a hot public SaaS market can lead to sloppy growth in the private segment. Read more
SaaS Metrics: A History of the Magic Number September 11, 2020 Dale Chang Scale Studio “It’s… Magic!” Every superhero has an origin story. Here’s how one humble SaaS metric became the super-useful Magic Number. Read more
Magic Number Calculator for SaaS November 2, 2015 Dale Chang Go-to-market, Scale Studio Benchmark against top SaaS companies Read more
Magic Number Facts May 20, 2010 Rory O'Driscoll Go-to-market In the last post on this topic, I said that a simple calculation of sales efficiency, which we called the Magic Number. Read more
Magic Number Math April 20, 2010 Rory O'Driscoll Go-to-market For SaaS, classic sales and marketing efficiency metrics are utterly misleading Read more