ExactTarget

Invested in 2009

05/2009

Initial Scale investment

03/2012

NASDAQ: ET

06/2013

Acquired by Salesforce for $2.5B

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via e-mail, integrated text messaging, landing pages and social media.

Related resources

Scale team

Rory O’Driscoll

Partner

Stacey Bishop